Top 10 Health Nutrition Trends in 2023

Experts predict that women’s health is leading the way in 2023 and is increasingly creating a greater demand for innovative, healthy and affordable products, which also don’t cost the earth.

Current trends in nutrition are underpinned by a desire for sustainable nutrition and health-conscious consumers becoming more interested in what is healthy for them and the planet.

Interestingly, health-conscious consumers are now more interested in the nutrient density of food rather than what is currently proposed by food manufacturers (for example, ultra-processed manufactured junk labelled as healthy).

We are yet to see a return to the source, cutting out the middlemen — the giant stores and greedy supermarkets, and their highly-disputable practices (e.g., creating egg and vegetable shortages because they refuse to match the increasing cost of living that inevitably also impact farmers, leaving them with tonnes of unwanted and unsold food (but also forcing farmers to reduce their orders of chickens and seeds for the next year, therefore, virtually creating a food crisis a year in advance) — and customers buying directly from farms they trust.

Top trends:

1. Functional foods (and drinks)

It appears that the events of the past few years and the loss of confidence in government agencies and other entities, such as the food standard association, the CDC and the WHO, more and more people are ready to take control of their health. As a result, manufacturers are looking to provide an answer by focussing on products they will label helpful for immune support, digestive health, energy, weight management and beauty.

2. Sex-specific nutrition

it is widely understood that women and men have different nutrition needs and food manufacturers and the supplement industry are here to cash in, launching innovative supplements to support women’s digestive health but also their immune, cognitive, bone and joint, and heart health.

The question that remains is what those supplements are made to deliver and in what form, and if any of it is assimilable, like a wide variety of supplements on the market that is nothing but a waste of money (as they offer no health value whatsoever).

3. Cognitive health

Mental health awareness is really a growing movement since so many people are suffering from sub-optimal cognitive abilities. We know that junk food offers very little nutritional value and is, for the most part, pro-inflammatory and neuro-inflammatory (they irritate and inflame brain tissue, and reduce cognition. e.g., brain fog, problems with memory. focus and concentration).

Considering the toll of the last couple of years, government affairs that threaten our very existence and the continuing rising cost of life (brought by the government itself), mental health is becoming an alarming subject as more and more people are suffering in silence, not knowing as they are going to face tomorrow.

4. Optimum well-being

The current focus is on healthy bones and joints, but also cardiovascular health. Would that be a result of vaccine injuries, with millions of people now suffering from heart problems?

Would also the recommendations be to exercise more? Let’s see what the next few months have in store.

5. Less sugar and salt?

I am very sceptical about this trend, not only because ultra-processed junk is packed full of sugar and salt, but also because even snacks labelled as healthy are still featuring sugar as a number one ingredient (no matter is from honey, dates or other types of sugar, or worse, artificial sweeteners). Sugar and salt are taste enhancers and are added to mask the taste of the revolting additives and also trick your brain, and make those super-addictive.

The front label should now be much clearer about how much sugar and salt the food contains, helping health-conscious consumers make better choices.

6. Digestive health

As we learn more and more about gut microbiota and its influence on our health and well-being, as well as our cognition and resilience to stress, manufacturers are today trying to cash on the movement by proposing products that are orientated towards a healthy gut. What those products will be, we are yet to see.

The focus here again is on immunity, cardiovascular health, and also reproductive health (how many women have reported fertility issues and period problems since taking those shots? Well, there is always someone to cash in…).

7. Protein…

Whatever we are led to believe, there is far more than enough to feed the planet many times over; however, food waste still goes unpunished and millions of perfectly eatable food go to waste every single second of every single day.

It is understood that thanks to the maniacs leading the World Economic Forum, we should not be allowed to eat meat, but rather bugs and extracts, because we are deemed less than. Yet, cricket flour and other bug extracts will be used in cooking products, in the same way, ultra-processed additives were created to attract vegans to eat meat-like products (looking and tasting exactly like meat with the clever use of questionable additives).

8. Let’s talk about plant-based and plant-forward

There is NOTHING MORE controversial than the term “plant-based” today. Since veganism has been making the headlines for the last decade also, a movement led by those who believe we are not entitled to eat meat (and told us that cows are allegedly responsible for global warming, the biggest lie of all!), more and more people have decided to go fully vegan. However, the products on offer are nothing more than toxic junk — unless proven otherwise. Plant-based has no legal meaning and can be anything according to food manufacturers, including mycoprotein (a mix of mushroom extract that is rich in protein, but that is also ultra-processed and not exactly vegan since it contains egg albumin), and those so-called “fake” this and that…

The trend for 2023 is apparently to provide plant-forward products that will exceed the 5-a-day recommendations, but again ultra-processed junk will not deliver what the labels claim, as the fragile nutrients contained in plants are destroyed during processing (and often replaced by synthetic versions that are often unrecognisable by the body).

9. Focus on hydration

Let’s see what 2023 brings when it comes to hydrating drinks, as more and more people are looking for more exciting options such as electrolyte water or alkaline options (alkaline water becomes acidic as it mixes with stomach acid and, therefore, has no proven benefits).

Since the focus is on cutting out sugar, would these innovative drinks contain low-calorie/no-calorie artificial sweeteners/sugar alcohol, and still represent a problem to health?

The body response is the same. Sweet taste leads to an increase in blood sugar and insulin release, especially if not accompanied by physical movement.

10. Affordability

If the cost of living continues to increase, people will have no choice but look at cutting costs further, especially when it comes to food. Health-conscious consumers are no different and will look at the next best thing.

Manufacturers are actively looking to provide nutrient-dense foods at a much reduce cost. What those will be, only time will tell.

To take home

Always read the label! and do not be fooled by clever marketing. It is not because the product looks like a healthy option that it is. Remember that manufacturers are prepared to use all the tricks in their toolbox to get you addicted to their junk.

If you cannot pronounce the ingredients, leave those products on the shelves.

Food manufacturers do not have your health at heart. They are just interested in the content of your wallet.

What are your health goals for 2023?

If you think to eat healthier then look no further than supporting organic and biodynamic farms. We all know they desperately need it.